Archive for ◊ April, 2011 ◊

SEO Ripoff and How to Avoid Getting Ripped Off
Thursday, April 28th, 2011 | Author:

You want SEO services but who can you trust to provide quality services?

How do you avoid getting ripped off?

We have seen it all with SEO and the truth is scary. There are big SEO companies all over like a plague and many are fly by night operations with little or no real world SEO experience. There is also an abundance of inexperienced individual scammers out there that have no real world SEO experience or knowledge in SEO but they have fooled many people and businesses that don’t know any better.

We have had businesses come to us, after being ripped off by so called SEO experts, seeking help.

One example is a new client that hired us and contacted us on a 3 way phone call so we could listen to what the BIG SEO company was offering to do. The SEO firm promised to make my client #1 on organic Google searches and stated they have special and secret relationship with Google. Ok this sounds amazing but the fact of the matter is THIS IS IMPOSSIBLE and this SEO firm tried to rip another company off.

To make things more interesting I called the SEO firm on my own and spoke to the same salesman I spoke to earlier via a 3 way phone call and picked his brain to see where the conversation would go. This so called Web Master told me each SEO expert they employ is responsible for managing the SEO for over 100 client websites because they are so awesome!

I also asked them about Google AdWords which is something I also have extensive knowledge and experience with. I wanted to know how much do they charge to manage a small & simple Google AdWords accountant and they told me they charge per click instead of a flat rate to just manage the online marketing campaign. Not that I would ever consider outsourcing anything to them or anybody else, I was curious. I know and believe in the old saying if you want something done right do it yourself but that’s not so easy in these types of situations for people with no background or understanding of how SEO and the internet work.

Ok that’s just another way they choose to bill for a specific service and there is nothing wrong with that but when I asked how much do they charge for every click and they said $50. I researched the specific key words involved and Google wasn’t charging more than $5, yes five bucks, for the specific keywords we talked about.

Talk about serious price gouging! And what is really sad, is many businesses fall for these types of scams because they don’t know any better or don’t know who to turn to for quality and sound advice.

Not only did this SEO firm promise things that are impossible to guarantee, they demonstrated they are not capable of delivering the one on one attention to detail that is necessary to deliver quality SEO services, and their prices for shoddy work is way over priced. Now I am not saying good SEO comes cheap, because good SEO is very time consuming and requireds a lot of hard work, dedication, knowledge and, most importantly, real world SEO experience.

So how do you find a good SEO consultant anyways?

That’s a tough question to answer because good SEO consultants are usually very busy catering to their clients and know firsthand that good SEO requires paying serious attention to detail, and managing the SEO for 100 websites is a bad idea for just one SEO consultant.

PICK UP THE PHONE and call him or her.

The first thing you should be asking for is to meet the SEO consultant in person – face to face for a consultation. If they are not willing to meet you in person then STOP and keep looking.

What if the SEO consultant is not near you, IE another state?

Now things are different and meeting them in person is not so reasonable, but that’s ok.

You can have a phone consultation and ask important questions.

Not every SEO consultant will meet you in person for free, and there may be good reason for this. They are very talented individuals and their time is very valuable and most don’t want to deal with tire kickers – you know, the potential clients that ask endless questions seeking free advice, then never spend a dime.

After you get that out of the way, ask to see some websites that the SEO consultant is responsible for. Ask to see natural – organic searches that bring up the websites. If the SEO guru can show you this and demonstrate their talent then you are on the right track to SEO success.

Other questions to ask are how much do they charge? And what will they do for X amount of dollars? If the SEO consultant tells you they have special connections with Google or they own thousands of websites that can drive traffic to your website then WALK AWAY NOW!

Other things to verify which you can do yourself are.

Is the SEO consultant a real business?

How long have they been in business?

Do they have any professional references?

Do they have their phone number on their own website? Or do they only communicate via email?

MOST IMPORTANTLY, are they located within the United States?

NEVER EVER under any circumstances hire a SEO consultant that does not reside in the United States for obvious reasons. Lack of communication skills, lack of legal – laws to protect you as a consumer, lack of quality support. Nothing is worse than being transferred to India when you need help fast.

At the lease try to use common sense when in doubt and understand good SEO isn’t cheap.

The old catch phrase I live by is cheap is not good and good is not cheap.

This doesn’t mean just because the SEO consultant isn’t cheap that he or she is good.

Now before you sign any contract or agree to a deal, find and pay a good business lawyer to review the contract to make sure you completely understand what the contract states and ask the business lawyer to clarify anything you may not understand. Spending a few hundred dollars to have a business lawyer review and edit the contract if necessary may save you thousands of dollars and prevent you from signing a bad contract.

In conclusion you now know what to look for, what to ask and how to weed out the SEO scammers that are out there.

GOOD LUCK with your quest for high quality SEO services!

Category: SEO |  Leave a Comment
Basics of the SEO Reseller Program
Friday, April 15th, 2011 | Author:

What is search engine optimization? What are the benefits of the SEO services? Well, these are just a few basic questions asked time and again by all new webmasters. But, are you aware about the SEO Reseller program? One of the most unknown areas of the industry, it is the program of selling SEO services provided by other companies to users for the purpose of earning money.

A very rare money making occupation in the industry, the main idea behind the SEO reseller program greatly resembles the concept of a sales agent promoting the services of an SEO company. However, the program seems to be a bit different from the basic promotion strategies. It is not exactly an easy task to lure clients and convince them about the success of the SEO services provided by a second company. It is not as easy as selling pan cakes to customers. You need to be specialized and knowledgeable about the SEO industry, the various SEO strategies, services, web optimization, etc. Without this basic knowledge, reselling the services to clients can be a very difficult task. A SEO reseller acts as a middleman or a mediator between the SEO companies and customers. It is the job of the reseller to make sure that the customer avails to the required SEO services and is satisfied with the SEO strategies provided. Moreover, it is the job of the SEO reseller to assist the money transactions between the customer and client.

Search Engine Optimization Reseller as an occupation

SEO in today’s time is a huge industry with massive money transactions between the SEO service providers and users. The industry is at its peak with innumerable corporate firms still looking for reliable guaranteed and successful SEO companies to promote their online ventures. Hence, once you are thorough about the SEO industry, you can make a huge income by reselling the SEO services provided by another company. SEO reselling is like an additional income, particularly for people working in the same industry or in the internet sector. In return, the SEO reseller program works as an additional advertising strategy boosting the sales of the SEO companies, thus increasing their ROI.

Moreover, if you wish to make this as your own business, you can create your own brand and provide the SEO services of other companies to your own clients at your own profitable price tag. Hence, you can take the profit, while give away the promised amount to the other SEO firm. In this way, you can create your brand credibility in the market and also earning huge business profit. Owning a private label in the business market is a great achievement and also extremely profitable. You can manage the SEO reseller business easily without disturbing your full time job. You don’t need an office or a team to look after the projects. Hence, you can pocket all the profits yourself without having to distribute it to your employees. Thus, if you are looking forward to a successful SEO business, SEO reseller is a promising venture you can consider.

Category: SEO |  Leave a Comment
Affordable SEO for Realtors
Monday, April 04th, 2011 | Author:

Affordable SEO for realtors has always been a way to get in the game and truly compete for clients online. Today, spending money for newspaper or magazine ads has become a thing of the past; and potentially an huge waste of money spent. Search engine optimization can be an even more affordable way in which to market not only yourself as a realtor, but also your current listings.

Realty is a highly competitive profession; especially working alongside a large number of realtors in the same city or town. How do you get ahead of the pack? How do you steal the leads that your competitors are getting each and every day? SEO.

It is well known, that if you are searching for exercise equipment or antique light fixtures online, you will enter a keyword or a key phrase into a well-known search engine (Google, Yahoo, Bing, etc.). When results are displayed, who truly scans through the ninth, tenth or thirtieth page for a valid website? Nobody.

It is those few that hold websites in the top rankings that are looked at first. The same applies for realtors and real estate agents. The first few pages, and especially that of the first few ranked individuals, will get: the first website click, the first client, and possibly, the first sale. Who wouldn’t want to be this realtor?

SEO for realtors, moves your website up in the search engine rankings effectively, over time. On-page affordable SEO fixes such as meta-tags, description tags, etc., can make effective adjustments to your webpage within six to nine short few weeks of your SEO campaign’s first month.

Off-page affordable SEO fixes can take six to nine months to register, but they will continue to increase your page rankings, should you decide at some point to cease with your SEO campaign temporarily or indefinitely.

Clearly, those that continue to have an affordable SEO company continually working on their SEO campaign, will receive faster and more aggressive results; but truly, any results will assist your webpage.

What exactly is affordable seo, and how much should I expect to pay? As with any profession, rates vary by: demand, years of experience, expertise, etc. An average SEO company will charge anywhere from $40 per hour on the low end, to $200 per hour on the higher end. Note that more expensive service, does not always mean, ‘better’ service. Some companies wish to play the Affordable SEO game of competitive pricing with each other, which is always in a realtor’s favor.

The first month of SEO for a realtor, as well as any other company or profession, will always be the most costly. Packages may start at $2,000 for the first month, but taper off to your budget of a few hundred dollars for months thereafter. The first month is a necessary search engine optimization investment. The first month of an SEO campaign gets your website ready and rockin’ for true SEO to commence.

One should notice a small jump in rankings even after only a few months of that initial SEO month. This is because when a website is properly prepared for search engines to read, that is exactly what happens – search engines like Google note the changes, and rank your site accordingly.

Why invest in SEO as a realtor? As something only a good and informative business person may realize; if it costs a few thousand dollars for an SEO campaign of a few months, and you sell $40,000 worth of house sale commission shortly after or within those months, a wise investment was made.

SEO is for the smart realtor, but truly, to even compete anymore, one needs an SEO specialist on their side. A good SEO company will work within your budget after the initial campaign month is completed. Invest in what you can, and you will quickly see the results that every other realtor has already been experiencing.

Category: SEO |  Leave a Comment
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