When it comes to web design and SEO (search engine optimization), it is extremely important to make the site search engine friendly from the ground up.  One area that is of great importance is in the site navigation.  This means that your website navigation is correct for the search engine robots to read.  What may be great-looking and fun to you might very well not work when a search engine checks out your site and decides where to rank it.

Flash navigation is not search engine friendly!  The reason for this is that search engine robots can’t read text that is placed on an image.  So the robots will not be able to follow your links to your other pages correctly.

JavaScript navigation also has some problems associated with good SEO.  Search engine robots can read it, but often will not be able to follow it to other pages correctly.  If JavaScript is going to be used, it should be accompanied by the use of the html ‘noscript’ tag.  This allows robots and visitors who have their java disabled to still follow the navigation links.

When the web design calls for sliding/drop-down/rollover menus for navigation, the SEO friendly way of doing that is to use CSS (cascading style sheet) code.  This allows the search engine crawlers to read the navigation correctly.

Web design for SEO is fundamental if you want good search engine ranking, and creating friendly navigation is one way of assuring that your site will get the best possible results.

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